I am often asked the question of, “how can I possibly promote my business on a limited budget?” My answer, “do you belong to a local chamber of commerce?” Being a part of a local chamber has many valuable benefits that are often overlooked.
Most chambers are made up of local business professionals that are often affiliated with civic organizations, such as community development and tourism. Their focus is to help promote interest in local small businesses by providing the necessary tools for success. The following list is just a few of the many benefits your local chamber has to offer:
- Member referral program – your local chamber refers member information relating to your business when inquired. Studies have shown that 63% of consumers are more likely to purchase from businesses that are members of their local chamber. It provides a sense of legitimacy to consumers that a company is reputable and uses good business practices.
- Member to member discounts – many members of a local chamber offer discounts to fellow members as a professional courtesy.
- Monthly meetings – your local chamber will hold many events. Most include monthly meetings that are critical to your growing business. These meetings are designed to keep you informed of current community happenings.
- Networking opportunities – business networking meetings can be an effective low-cost marketing opportunity to help develop potential business relationships based on face-to-face introductions with potential clients.
- Educational seminars and workshops – the goal of your local chamber is to help your business thrive. Your local chamber will host educational seminars and workshops to help you improve your business.
- Community insight-chambers will often hold educational meetings including local government speakers who can provide a view into the legislative and economic development of our community.
I am a proud member of the Valrico Fishhawk Chamber of Commerce. If you would like to learn more about VFC, I encourage you to join me as my guest to our local chamber meetings, please contact me.